In Perth, one of our clients runs a successful mobile dog grooming service with multiple vans across the city. Over the years, they have tried many different shampoos and pet care products, but only a few stood out for quality, performance, and pet safety. After settling on a stable range of products, they wanted to take the next step: create their own branded line of pet shampoos and grooming solutions.
The challenge? They had no in-house R&D capability. To build their brand, they needed to:
- Gain deep insight into the composition of the products they were already using
- Ensure independent formulation freedom from existing suppliers
- Make improvements based on customer (and dog) feedback
That’s where Labsure came in.
We carried out qualitative and quantitative analysis on the samples provided, quantitative and qualitative ingredient assessment. Our chemists then optimized the products to:
- Keep the original cleaning and conditioning performance
- Modify ingredients to manage intellectual property risk
- Enhance the natural fragrance profile with plant-based extracts, based on the client’s request and pet behaviour feedback
The result? A tailor-made formula ready for contract manufacturing, giving the business its own unique, safe, and effective pet care range.
Four Key Benefits for the Client
1. Low-Risk Brand Ownership
By conducting advanced compositional analysis and carefully modifying the formulations, the client can confidently launch products under their own brand with peace of mind regarding IP compliance
2. Cost-Effective R&D
Instead of investing in years of trial-and-error product development, the client achieved fast results with a small investment — saving both time and money.
3. Customised for Pets & Customers
We adjusted fragrance and mildness to ensure the products are not only safe for dogs but also pleasant for pet owners to use, increasing repeat sales.
4. Ready for Scalable Production
The formulas were delivered in full technical detail, meaning the client could immediately place production orders with manufacturers. No guesswork, no delays.
Client Testimonials
“Labsure helped us turn our favourite shampoos into our own brand. Now, when customers ask what products we use, we can proudly say they’re ours.”
— Perth Mobile Grooming Owner
“The biggest relief was knowing the formulas were safe from IP issues. That peace of mind is priceless for a small business like ours.”
— Operations Manager
“Our customers love the new fragrance. Dogs smell fresher for longer, and the owners always notice the difference.”
— Grooming Team Member
“We were amazed at how quickly Labsure delivered results. Instead of struggling with R&D, we had production-ready formulas in our hands within weeks.”
— Franchise Director
