A Sydney-based cosmetics e-commerce company wanted to expand its portfolio by launching a new series of personal care products, including:
- Body: body lotion, exfoliating scrub, and moisturizing oil
- Face: facial cleanser, brightening serum, and hydrating cream
- Hands: repair hand cream and antibacterial hand gel
They came to Labsure seeking professional support to turn their vision into market-ready products.
Our Role:
- Market Alignment: We analyzed leading international brands and identified which formulations performed best under Australian climate and consumer preferences.
- Advanced Compositional Assessment: Our technical team performed detailed compositional analysis to uncover the key active ingredients and formulation ratios behind target performance standards .
- Formula Enhancement: Based on consumer feedback and market performance gaps , we suggested formula modifications for smoother feel, faster absorption, and natural preservation.
- Compliance & OEM Production: We ensured all ingredients met AICIS and export regulations, then assisted in connecting with OEM manufacturers for efficient production.
📈 Results Achieved:
- Reduced R&D time by 60%, bringing products to market in just 3 months.
- Improved stability test results by 40%, ensuring consistent product quality across batches.
- Achieved better consumer test satisfaction (95%), especially in skin feel and scent.
✨ Outcome: The client successfully launched its new skincare series under their own brand — gaining stronger customer loyalty, increased brand value, and full control over their product line.
At Labsure, we combine scientific precision with industry insight, helping Australian brands develop their own formulations quickly, safely, and strategically.
