A Brisbane-based retail channel company approached us at Labsure, eager to create their own branded lipstick but unsure where to start. Lacking in-house R&D capabilities, they were facing high costs and long timelines. We provided tailored advice, recommending the fastest and lowest-risk path: advanced compositional assessment of a market-proven lipstick product, then refining the composition based on customer feedback to address pain points like longevity and hydration.
They followed our guidance, and the results were impressive—launching a customized line that resonated with their audience and boosted sales.
5 Key Benefits for the Client:
- Accelerated Time-to-Market: Reduced development from months to weeks by validating and optimizing a performance-proven composition .
- Minimized Risk: Avoided trial-and-error pitfalls by starting with a proven performance standard, ensuring stability and compliance from the outset.
- Cost Efficiency: Cut R&D expenses by 40% through targeted compositional analysis instead of building from scratch.
- IP-Compliant Innovation: Enabled smart formulation optimization to maximize independent innovation while enhancing unique features.
- Customer-Centric Improvements: Incorporated real feedback to boost product performance, leading to higher satisfaction and repeat purchases.
Achieved Metrics:
- 50% faster product launch compared to traditional methods.
- 35% increase in customer satisfaction scores post-launch.
- 25% reduction in production costs due to optimized ingredients.
- 40% sales growth in the first quarter after release.
Client Testimonial: “Working with Labsure was a game-changer for our business. Their advanced analytical expertise turned our vague idea into a market-ready lipstick line quickly and affordably. The insights and tweaks based on our customer data made all the difference—we’re thrilled with the results and highly recommend their team!” – Sarah Thompson, CEO, Brisbane Retail Co.
