Formula Analysis, Ingredient Profiling & Optimisation

Unlock formulation clarity to compete in Australia’s fast-growing beauty market. Labsure helps skincare, cosmetics, and personal care brands decode complex formulas, benchmark performance against market leaders, and solve product issues through advanced ingredient profiling, cosmetic analysis, and reverse engineering insights. Whether you’re launching a new product, troubleshooting performance, or validating raw material quality, we provide actionable data and practical recommendations designed for SME brands and manufacturers.

Formulation Design & Cosmetic Composition Analysis

Whether you are launching a new skincare line or benchmarking against a leading competitor, Labsure provides data-driven cosmetic formulation analysis and reverse engineering tailored for Australian brands and manufacturers. We decode complex ingredient systems, identify functional roles of actives and emulsifiers, and reveal performance gaps that impact texture, stability, or efficacy. Beyond analysis, we provide practical formulation recommendations and raw material sourcing insights to accelerate lab-scale development and reduce costly trial-and-error cycles.

Ingredient Analysis & Advanced Cosmetic Testing

Using GC-MS, HPLC, FTIR and targeted profiling methods, we identify and quantify key components such as active ingredients, fragrances, preservatives, plasticisers, and potential We also evaluate critical quality parameters — including pH, viscosity, microbial load, and heavy metal screening — ensuring your cosmetic products meet performance expectations and Australian regulatory standards. Whether you are validating supplier claims, investigating formulation inconsistencies, or verifying OEM output, we provide clear, actionable results.

Stability Testing & Safety Evaluation for Australian Cosmetics

Unstable products lead to complaints, recalls, and brand damage. Our accelerated stability testing simulates real-world stress conditions — high temperature, UV exposure, and freeze–thaw cycles — to predict shelf life and packaging compatibility. For safety evaluation, we support irritation and compatibility screening through in vitro and human-panel testing pathways, helping brands reduce risk before market launch and maintain consumer trust.

AICIS Compliance & Cosmetic Labelling Support

Navigating Australian cosmetic regulations can be complex. Labsure supports brands with AICIS compliance guidance, INCI-based ingredient verification, SDS drafting, and GHS classification review. We also assist in reviewing product claims to minimise regulatory risk and ensure alignment with Australian compliance standards — helping SMEs launch confidently without costly legal setbacks.

Decode the Formula. Outperform the Market.

If you don’t understand your formula at molecular level, you’re competing blind.

In Australia’s highly competitive cosmetic market, brands lose margin and market share every day due to hidden formulation flaws, under-dosed actives, unstable emulsions, and OEM inconsistencies. Labsure specialises in cosmetic formulation reverse engineering and compositional analysis — revealing exactly what’s inside your product or your competitor’s.

We help you verify active concentrations, identify performance gaps, optimise stability, and eliminate costly guesswork. Whether you need to benchmark a market leader or fix a failing batch, we give you precise data to make confident, commercially smart decisions.

Ingredient Identification Accuracy Advanced GC-MS, HPLC and FTIR analysis to quantify actives, preservatives, fragrances and functional additives.

0 %

Development Time Reduction Targeted reverse engineering insights that reduce trial-and-error reformulation and accelerate market launch.

- 0 %

Detailed Analysis

Stop Guessing What’s in Your Product — Take Back Control

If you rely entirely on your OEM or supplier to tell you what’s in your cosmetic formula, you don’t own your product — they do.

Small Australian cosmetic brands frequently face hidden risks: under-dosed actives, ingredient substitutions without notice, batch-to-batch inconsistency, unexpected skin reactions, and compliance exposure under AICIS. These issues don’t just affect performance — they damage reputation, margin, and long-term brand trust.

Labsure provides fast, commercially focused cosmetic ingredient analysis and formulation reverse engineering to give you clarity at molecular level. We verify what’s really in your product, quantify key actives, detect undeclared substances, and investigate complaints with defensible laboratory evidence.

Below are real-world cases where we helped small brands regain formulation control, resolve risk, and strengthen their competitive position in the Australian market.

Know What’s Inside: Verifying Ingredient Content in OEM-Formulated Serums

A small contract skincare maker in Adelaide Hills (Papaver Pty Ltd) produced a limited-run brightening serum but wasn’t sure whether it contained the claimed niacinamide / bakuchiol levels.

Performed LC-MS/MS analysis to quantify niacinamide and screen for other active ingredients.
Compared three production batches to check consistency.
Identified one batch with only 2.1% niacinamide, raising red flags.
Helped the brand renegotiate terms with the supplier and correct product labeling.

Product Smells Off? Identifying Raw Material Degradation in Natural Lotion

A Melbourne-based natural skincare brand received customer complaints about unusual odor and oiliness in one batch of lotion. They suspected raw material degradation but lacked testing capability.

Conducted fatty acid profiling and oxidation byproducts analysis (GC-MS).
Detected elevated free fatty acids in the jojoba oil used in that batch.
Confirmed the raw material quality issue and recommended supplier change.
Helped the brand establish a simple incoming material screening protocol.

Customer Allergy Complaint? Quickly Identifying Problematic Ingredients

A Gold Coast small-batch factory’s new face cream received a few allergy reports; client needed to identify allergenic ingredients and maintain brand reputation.

Targeted quantitative testing of known allergens (e.g. coumarin, citronellol, phenoxyethanol).
Found geraniol concentration exceeded IFRA guidelines and was not disclosed on the label.
Advised temporary product recall and reformulation.
Helped update labeling and ensured future compliance with IFRA and ACCC guidelines.

Not Sure What’s Really in Your Formula? Let’s Find Out.

Send us your product or formulation concern and our team will assess the most effective testing or reverse engineering pathway for your situation. Whether you need to verify active levels, investigate instability, benchmark a competitor, or resolve an OEM dispute, we provide clear, commercially actionable answers — not generic lab reports.