Trusted Formulation Intelligence for Real-World Products
Our Journey and Core Mission
Labsure Analytical & Formulation Services is a Brisbane-based technical consultancy and laboratory service provider, delivering specialised chemical formulation analysis, reverse engineering, and product development support to businesses across Australia.
Our clients range from small local brands to industrial manufacturers across sectors such as personal care, cleaning products, coatings, adhesives, plastics, agriculture, and more.
Our mission is simple yet powerful:
To empower businesses without internal R&D capability to launch, improve, or replicate high-performance chemical products—quickly, accurately, and affordably.
We eliminate the technical barrier between concept and market-ready formulation by providing actionable insights, lab-ready formulas, and production guidance—all with confidentiality and compliance in mind.
Meet Our Experts
Our team includes chemists, formulation scientists, and technical consultants with cross-industry backgrounds—spanning industrial chemistry, cosmetic science, polymer materials, and surface technology. Many have worked in product development roles for Australian manufacturers or global brands.
What makes us different:
Multi-sector formulation experience
Deep expertise in product deconstruction and replication
Strong understanding of Australian regulatory and sourcing environments
Fluent communication with both R&D professionals and commercial decision-makers
Whether you’re a startup founder, a brand manager, or a procurement lead—we speak your language, and we deliver what matters.
Dr. Emily Carter
Senior Analytical Chemist
Emily holds a PhD in Analytical Chemistry and has over 10 years of experience in complex material characterization. She leads GC-MS and FTIR investigations, with a particular strength in identifying unknown substances and trace-level impurities in household chemicals and cosmetics.
James Walker
Lead Formulation Scientist
James has worked across industrial coatings, adhesives, and surfactant systems in both Australian and Southeast Asian markets. He specializes in reverse engineering of competitor products and rebalancing formulations for better performance and cost-efficiency.
Dr. Sophia Li
Cosmetic & Personal Care Chemist
With a background in cosmetic science and regulatory compliance, Sophia leads personal care product development and reverse formulation. She has helped dozens of startup brands launch skin care and hygiene products using clean-label or nature-identical systems.
Michael Tran
Polymer & Material Technologist
Michael has deep technical expertise in plastic additives, rubber formulation, and industrial resins. He supports clients in benchmarking polymer performance, identifying filler systems, and solving long-term durability and processing issues.
Anna Gallagher
Senior Project Chemist
Anna brings 12+ years of lab and project coordination experience across water treatment, detergent, and ink applications. Her strength lies in interpreting lab data into production-friendly solutions and liaising between clients and technical teams.
Dr. Leo Zhang
Applied Chemical Analyst
Leo combines hands-on instrumentation skills with problem-solving insight. He is often the lead on “failure-to-function” cases—helping clients trace why a formulation suddenly stops working and recommending technical fixes with real-world feasibility.
Grace Thompson
Quality Systems & Client Advisor
Grace focuses on quality assurance and client-facing technical documentation. She works closely with formulation and analysis teams to ensure data traceability, repeatability, and clarity in all reporting. Clients rely on her for structured updates and compliance insights.
Dr. William Hu
Formulation Strategy Consultant
William supports high-level technical strategy and multi-product development plans. He advises on formulation architecture, technology transfer from lab to production, and how to adapt overseas formulas to local Australian raw materials and regulations.
No lab? No chemist? No problem
Laboratory Capabilities & Equipment
Our analytical facility is equipped with a wide range of instrumentation to support both qualitative and quantitative assessments, including:
Gas Chromatography–Mass Spectrometry (GC-MS)
High-Performance Liquid Chromatography (HPLC)
Fourier-Transform Infrared Spectroscopy (FTIR)
UV-Vis Spectrophotometry
Viscometry, pH and conductivity measurement
Precision weighing and blending systems for sample preparation
In addition to chemical composition analysis, we provide sample prototyping, stability testing, and application performance evaluation to ensure real-world feasibility of each formulation.
For advanced or specialised testing (e.g. ICP-MS, heavy metal screening, biodegradability), we collaborate with trusted external partners in Australia and Asia to provide a seamless, full-scope service.
Data Integrity & Trusted Technical Partnerships
While we operate as an independent formulation and analysis consultancy, our testing and technical workflows are built on rigorous quality control, methodical documentation, and specialist expertise.
To support high-complexity analyses and multi-technique reverse engineering, we collaborate with internationally recognised laboratory partners equipped with advanced instrumentation and specialised personnel. These partnerships allow us to access broader analytical capabilities—such as ultra-trace analysis, heavy metal screening, or thermal property testing—on-demand.
What this means for you:
Accurate and reproducible analytical results
Technical reports tailored for formulation development, not just compliance
Seamless integration of multiple testing methods into one clear, actionable outcome
Full confidentiality throughout the project lifecycle, with NDA available
We work with a select group of offshore technical partners who bring deep expertise and advanced infrastructure—allowing us to solve formulation challenges that local laboratories often find beyond scope.We don’t just deliver raw data—we help clients interpret, implement, and improve on it.